Mastering the art of public speaking
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Wether you are speaking on a large stage or in a boardroom, communication is an opportunity to connect with other humans on a deep and meaningful level. There are a few principals that can help you bridge that gap more effectively and efficiently.
I’ve had the honor of delivering keynotes to Fortune 100 and Fortune 500 companies on large stages for over 1,500 at a time. My journey began as a toastmaster speaking for the first time, legs shaking, mouth dry like a dessert landscape and hoping nobody would notice the sweat shaping from my pores.
Here I am 7 years later having learned so much and more than happy to shorten your learning curve. Others helped me and I feel compelled to help you bring more value to the stage when you speak at a company meeting or for a larger audience.
If you take the time to master and implement this powerful communication trifecta, you’ll take your communication skills to the next level.
There are three pillars of a great keynote
1. CONTENT
Know your audience. Respect your audience!
Why:
Your objective should be to invite and initiate a decision or a pivot that will transform a person or group. In order to achieve that you must know your audience: understand their pain point or the problem they need resolved. It’s all about the VALUE you bring to the dance.
How:
• Always respect your audience. Knowing them will help you achieve the respect factor.
• Invest plenty of time in researching, creating, learning your content, and understanding your content.
• Customize and personalize your message to the individual or group it's purposed for.
• Realize that your content is not about you. It's about your audience.
• Be sure to provide tools, action steps, roadmaps for them to solve a problem.
2. STRUCTURE
Why:
• A solid structure directs your audience along a desirable Customer Experience path.
• Getting into the right mindset to deliver and share that information in an engaging fashion brings great value to your audience.
How:
• Become an architect and design a structure that guides your audience (team members, customers) to the anticipated outcome or take-away.
• Each touch point or step within your presentation should streamlined and effective. Minimize the clutter to be more impactful.
• Provide tools and solutions that are easy to:
o understand
o remember
o implement
To help achieve this, keep your messaging to around 3 main topics or take-aways.
3. DELIVERY
Why:
• Getting into the right mindset to deliver and share that information in an engaging fashion brings great value to your audience.
How:
• What does your audience need to hear from you to grow?
• Speak a language that inspires and are not respectful of your audience, regarding the delivery, then the value of your knowledge and content will be diluted, if not anemic. Why do the homework and design a great structure, to only fall short at the final hurdle?
• Deliver a relevant and meaningful message with passion, confidence, enthusiasm and most of all... be that is easily understood. If you
• Authentic and sincere.
If you want to do a deeper dive into developing your speaking career, click the link below to learn about my speaker coaching programs.
Vital is a reputable keynote speaker and employee engagement trainer that inspires cultural transformation by inspiring INNOVATION MINDSETS.
